biography

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Randall A. (Randy) Cantrell, PhD

Manager of Innovation Research

National Association of Home Builders Research Center NEW Commercialization Tools

Innovation Research Pays Off

Dr. Cantrell is the Manager of Innovation Research at the NAHB Research Center where he is 1) responsible for technology and diffusion studies for new residential building technologies, 2) Principal Investigator for the New Product Development Tools website that is currently underway, 3) assists building product manufacturers and industry associations in developing marketing and distribution strategies for new products in new homes, light commercial buildings, and remodeling, and 4) performs statistical analysis for new product development research projects. Dr. Cantrell currently has an appointment as an Adjunct Research Professor with Virginia Tech's Center for Housing Research where he 1) is responsible for developing joint proposals and implementing research on technology adoption and diffusion between Virginia Tech and the Research Center and 2) advises Center faculty and students on research and industry trends. Prior to his current position, Dr. Cantrell was a researcher with the USDA Forest Service. He received a PhD in Forest Products Marketing from the University of Washington. His memberships include the Forest Products Society, the Product Development & Management Association, the Calvert County (MD) Agriculture Commission, and the Returned Peace Corps Volunteers. Dr. Cantrell also serves as a reviewer for the Forest Products Journal and the Journal of Forest Products Business Research.

Source: Randall A. Cantrell, PhD
08/12/2008

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